CSS
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Cascading Style Sheets - Allows web authors to separate stylistic elements from textual elements of a web page and results in making html cleaner and easier to read, revise, and otherwise manage. The use of CSS to create clean HTML plays a key role in SEO. CSS can also be used to easily unify the look of a domain’s web pages including advanced layout and image placement. |
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DHTML |
Dynamic Hyper Text Markup Language - A combination of coding languages most frequently used to add animation, functionality and advanced interactivity to web page elements.
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Domain Name |
The main part of the URL: http://www.YourCompanyName.com. When choosing this it’s important to use something short, memorable, and significant to the subject of your site or name of your business. |
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Dreamweaver |
Adobe Dreamweaver is a web development application originally created by Macromedia and now owned by Adobe Systems. |
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Dynamic Pages |
Pages that are generated from a compilation of sections of documents and/or databases with the use of an advanced language such as PHP
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Favicon |
Favicon - is a small graphic that is associated with a page or Web site. The favicon allows the Web developer to customize the site in the Web browser, both in the tab bar that is displayed in many browsers as well as in the bookmarks when a site is saved. Look at the top left of this page. |
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Flash
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A tool for creating interactive and animated websites. Flash is vector-based which is the creation of images using points and connecting lines instead of raster images. This can be helpful in creating animations and advanced interfaces with a smaller file size and faster download speeds. |
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FTP
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File Transfer Protocol is a network protocol used to transfer data from one computer to another through a network such as the Internet. |
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HTML
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Hypertext Markup Language - The basic code to create web pages. Originally created to create a simple structure for textual elements, HTML is meant to be used as the foundation for all web-pages and is used in every website.
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Illustrator CS
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Adobe Illustrator is the companion product of Adobe Photoshop. Photoshop is primarily geared toward digital photo manipulation and photo realistic styles of computer illustration, while Illustrator provides superior results in the type setting and logo graphic areas of design. |
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Photoshop |
Photoshop, is a graphics editor developed and published by Adobe Systems. It is the current market leader for commercial bitmap and image manipulation, and is the flagship product of Adobe Systems. |
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PHP |
PHP: Hypertext Preprocessor - Yes, the acronym is use inside the expansion of the acronym. PHP is a popular scripting language that can be implemented directly inside HTML. PHP is used for dynamically generated web-pages and is especially powerful in database driven content. |
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SEO |
Search Engine Optimization - Various uses of keywords and phrases to gain rankings and placement in search engines.
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SERP |
Search Engine Results Page (SERP), is the listing of web pages returned by a search engine in response to a keyword query. The results normally include a list of web pages with titles, a link to the page, and a short description showing where the keywords have matched content within the page. A SERP may refer to a single page of links returned, or to the set of all links returned for a search query. |
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Shock Wave |
The compression format that is used to implement Flash applications into websites.
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URL |
Uniform Resource Locater - A string of characters that is the path that points a web browser or data-collecting application to a resource on the internet. Essentially, a map to a document, file, or image. In an example, the URL of this page is http://www.YourCompanyName.com/faq and you can see this in the address bar at the top of this browser window. |
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Web Crawler |
Computer robot programs, referred to sometimes as "spiders" or "knowledge-bots" or "knowbots" that are used by search engines to roam the World Wide Web via the Internet, visit sites and databases, and keep the search engine database of web pages up to date. They obtain new pages, update known pages, and delete obsolete ones. Their findings are then integrated into the "home" database. |
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XML |
Extensible Markup Language - A simple and flexible text format originally created to help with extensive electronic publishing.
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